Camels, Tigers, Unicorns - Book cover image

Camels, Tigers and Unicorns systematically addresses the structures, processes and mechanisms involved in turning ideas into commercially valuable propositions.

“I wish I’d had this guide when building engineering technology businesses myself – as one of the ‘Camels’ that constitute 98% of technology-enabled businesses, so often outshone by the Tigers and Unicorns…”

– Dr Peter Collins, Serial Entrepreneur

The Scale-up Manual provides a unified approach to manage the creation and commercialisation of innovative products and services.

“An interesting and informative read taking start-ups through what is an important process to understand and integrate into their strategies for growth.”

– Martino Picardo, former CEO Stevenage Bioscience Catalyst, now Independent Consultant

Videos, Articles and News items
Bradfield Centre, Cambridge

Forbes magazine article: The Digital Mentor – Cambridge Tech Hub Introduces Data-Driven Scaleup Academy. Click here to read the article.

Moller Institute Cambridge
Rethinking strategy – an overview of the Triple Chasm Model approach published as a guest blog for the Moller Institute, University of Cambridge.

Guest blog by Uday Phadke offering reflections on the RSA publication ‘Move fast and fix things’ report on using public sector procurement and spend to drive innovative solutions to solve societies’ more entrenched challenges.

AES Show 2017 Header

Dr Uday Phadke, talks about Advanced Engineering 2017 and his forthcoming publication, Camels, Tigers and Unicorns.